THE BEAUTY IS IN THE STORY

THE BEAUTY IS IN THE STORY

Hi there! I am a strategic brand and packaging designer and business advisor, here to help you succeed.

I love creating designs and strategies that produce authentic storytelling and beautiful solution-driven products. My approach is to clear the clutter, and deliver work that is not just attractive but also shows its excellence in sales growth, profitability and customer trust.

The result is impactful award-winning brands that communicate and amplify their position in the marketplace and how they fit into their consumers' lifestyles. When brands have the power to move and inspire people around the world, it’s a beautiful thing.

I work with brands of all sizes, from startups to nationally sold food and cpgs, and passionate entrepreneurs. As I identify as a woman of color, I am especially passionate about working with BIPOC-owned impact-driven businesses.

I believe in:

Authenticity + Voice

Authenticity lives within all the beautiful things we have absorbed through time, space and people. We are what we absorb. And what we absorb is what we create.

I put pride and full energy into everything I do and value the simple act of human connections. I believe it’s through these simple acts that we' are capable of growth and problem solving.

Long-lasting results

I love the process of helping brands. We all want big things for ourselves and for each other. The best ideas and opportunities are born out of collaborating and remaining curious and future-driven in our thinking and leadership.

Functionality

Products often times fail, not because they are bad products but, because they are poorly designed. From quality to aesthetics, there are many factors that go into creating a beautiful product that people will enjoy time and time again and want to share with the world. Everyone loves a pretty thing, but pretty thinga need to work and deliver results. When that happens, beauty is born and in that beauty a confidence is born in the sharing of it.

MY SERVICES

  • STRATEGY + CREATIVE DIRECTION

    Naming

    Positioning & Brand Voice

    Brand Strategy

    Brand & Product Naming

    Brand Pillars

    Tagline Development

    Key Messaging Library

    Copywriting

    Media Content Strategy

    Sourcing Vendors for Photography, Video, Animation, Film

  • A key lime margarita

    Branding

    Brand Management

    Brand Identity

    Logo Design

    Brand Guidelines

    Color Palette

    Typographic Systems

    Iconography

    Lettering

    Print & Sales Collateral

    Vehicle Wrap & Decals

  • Business Development + Growth (Wholesale and DTC)

    Specialization in Frozen and Refrigerated Goods

    Shipping + Logistics

    Food Manufacturing/Co-packing Consulting

    Recipe Development for Scaling/Growth

    Product R&D + Management

    Profitability + Financial Consulting

    Business Development

    Sourcing, Vendors + Supply Chain

    Food Cart/Truck Design

  • A martini cocktail with olives

    CPG Packaging Design

    Packaging Design

    Structural Design

    Design Compatibility (for specific retailers like Whole Foods, Costco, etc)

    Sourcing & Vendors

    Pre-press & Production

    Consulting

  • A glass of a scotch on the rocks

    WEB + DIGITAL

    Website Design

    Digital Collateral

    Mobile

    E-Commerce

    E-Newsletter

    Subscription

The beauty is the story.

Where I Come From and Who I am

  • Resume provided upon request.

  • Proud New Yorker, born + raised

    Zodiac Sign: Scorpio, Fire Rabbit

    Fav Color: Violet

    Fav Foods: Eggs over Rice, Pizza (Dough Sauce Cheese baby)

    Favorite Dessert: Ice Cream

    Boxer - Athlete (small and mighty)

    Hobbies: Herbalism, Muay Thai, Travel

  • Founded Noona’s Ice Cream

    Co-founded Gilbert & Bernard Pâté and Specialty Foods

    Led branding, design and creative direction for both companies and has over 10 years of work experience in business development and operations.

    Advised up and coming entrepreneurs in various industries with a focus on food & beverage, fitness and wellness.

  • hannahbaedesigns@gmail.com